This Webinar is part of our new Value Added Webinar Presentations
and is available for a small fee to both members and non-members.

The Right Way of Death - The Problem

What if everything you think (but can’t say) about funeral service is true?

Deathcare isn’t what it used to be. Cremation rates are sky-high, customers have changing expectations, and new competitors materialize every day. It’s no surprise that an entire generation of family funeral homeowners are wondering if this is the time to get out.

Author Eric Layer has spent his career helping brands navigate the winds of change, after spending most of his life in and around the family business of funeral homes and cemeteries. He leverages that unique perspective to paint a vivid picture of what today’s bereavement professionals are getting right—and what they’re doing wrong.

The current uncertainty around death care is not the sector’s fault, but it is their problem. The calling is hamstrung by mixed messages. It’s tough for a modern bereavement professional to decide whether to be a leader or a follower, salesperson or confidant. But there is a right way to do death, and funeral professionals are experts. The future of the business will require a recognition of that truth so that those who work in death care can reclaim the soul of the calling and guide families with care and confidence.

In the first of two presentations based on his book, The Right Way of Death – Restoring the American Funeral Business to its True Calling, Eric Layer will outline the problems and challenges facing bereavement sector professionals today.  Join us for part two at our conference where Eric will continue to discuss our challenges but offer us a solution.

This webinar will feature Eric Layer

Eric Layer has spent his entire life around funeral service. His parents were married in the chapel of the mortuary where they both worked, and his childhood was marked by firsthand experience with the funeral homes and cemetery where his family built their careers. Today, he leads the death care division at McKee Wallwork + Co., an internationally recognized marketing advisory firm that specializes in generating momentum for stalled, stuck, and stale industries and brands. There, he has consulted for a number of globally recognized funeral brands and has played an integral role in their campaigns, products, and research efforts.

Eric lives in Albuquerque, New Mexico, with his wife and two sons. 

Non-Member: $49.00

CEC Hours:
1 (A)